“One sketch from Popular Mechanics magazine changed my life."
While serving in the Navy I discovered a motocross concept sketch that introduced me to a career I had never heard of before: industrial design.
My early career included time with Reebok, Fila, and Thor Motocross, where I learned product development and operational practices while refining my own design and brand philosophy.
During that time I developed an after-hours project driven by my passion for sportbikes. Those ideas became ICON, a brand I went on to found and grow in Portland.
After twenty-five years building ICON and its sub-brands, I stepped away to pursue my next project full time: VIKTOS