BRAND CREATION // Blending the lifestyle of surf/skate with the purpose of tactical
PRODUCT LINE MANAGEMENT // Conceived & executed all product categories
GEAR INNOVATION // Low-profile chest rig with adaptable mag capability
PRODUCT DESIGN // Designed & developed a full compliment of tactical products for operations, training, & leisure
ART DIRECTION // Concepted & produced all Viktos marketing content
MARKET POSITIONING // Envisioned unique product offerings to differentiate Viktos
DESIGN FOR PURPOSE // A place for everything & everything in its place
TECHNICAL DESIGN // Created the archetype for purpose built concealed carry jeans
PRODUCT INNOVATION // Researched & designed products utilizing new materials and manufacturing process
AUTHENTIC EXPRESSION// Designed graphics that resonate with market
STORYTELLIING // Directed visually compelling photoshoots that engage customers
PERFORMANCE MINDSET // Designed & developed technical outerwear
ART DIRECTION // Source & direct cadre of freelance illustrators
MARKETING STRATEGY // Redefined what tactical means to the apaprel market
B2C VISION // Lead for deign team on e-commerce platform
PROTOTYPE ENGINEERING // Conceptual product design for nex gen combat pants
FOOTWEAR SOLUTION // Built an entire footwear line from scratch - sourcing, fit, engineering, production
COMMUNITY BUILDING // Craft content that engages
CONTENT CREATION // Blog content creation to support sales
GLOBAL SOURCING // Provide all overseas sourcing and factory relations
USER TESTING // Recruit & manage a product evaluation team
VIDEO PRODUCTION // Directed videographers and editing team
VETERAN STATUS // Authentic rapport with like-minded military veterans
MAX LIFT // Designed & developed functional fitness collection, apparel & footwear
AR670 BOOTS // Mission capable with urban stance
TACTICAL FOOTWEAR // Product design, development, & sourcing
