Kurt conceived and launched VIKTOS from the ground up — building its identity, designing and developing its products, and defining a new standard for the tactical lifestyle. Drawing on his firsthand experience as a U.S. military veteran, he infused the brand with authentic purpose, technical precision, and cultural credibility.
The VIKTOS design language blended military grit with street utility — performance-driven gear built with intent, not imitation.
From concept sketch to final production, every line of apparel, footwear, and equipment carried his imprint of function-first design.
The brand’s visual identity reflected that same discipline — modern, technical, and unmistakably tactical.
Military experience shaped the details: pockets placed with purpose, seams reinforced for use, silhouettes cut for motion.
Storytelling became an extension of design — cinematic imagery and campaigns that spoke to authenticity rather than aspiration.
Unified creative direction brought product, photography, and message together under one mission-driven voice.
VIKTOS stands as proof of concept — a modern tactical brand defined by authenticity, precision, and uncompromising intent.
BRAND CREATION // Blending the lifestyle of surf/skate with the purpose of tactical
PRODUCT LINE MANAGEMENT // Conceived & executed all product categories
GEAR INNOVATION // Low-profile chest rig with adaptable mag capability
PRODUCT DESIGN // Designed & developed a full compliment of tactical products for operations, training, & leisure
ART DIRECTION // Concepted & produced all Viktos marketing content
MARKET POSITIONING // Envisioned unique product offerings to differentiate Viktos
DESIGN FOR PURPOSE // A place for everything & everything in its place
TECHNICAL DESIGN // Created the archetype for purpose built concealed carry jeans
PRODUCT INNOVATION // Researched & designed products utilizing new materials and manufacturing process
AUTHENTIC EXPRESSION// Designed graphics that resonate with market
STORYTELLIING // Directed visually compelling photoshoots that engage customers
PERFORMANCE MINDSET // Designed & developed technical outerwear
ART DIRECTION // Source & direct cadre of freelance illustrators
MARKETING STRATEGY // Redefined what tactical means to the apaprel market
B2C VISION // Lead for deign team on e-commerce platform
PROTOTYPE ENGINEERING // Conceptual product design for nex gen combat pants
FOOTWEAR SOLUTION // Built an entire footwear line from scratch - sourcing, fit, engineering, production
COMMUNITY BUILDING // Craft content that engages
CONTENT CREATION // Blog content creation to support sales
GLOBAL SOURCING // Provide all overseas sourcing and factory relations
USER TESTING // Recruit & manage a product evaluation team
VIDEO PRODUCTION // Directed videographers and editing team
VETERAN STATUS // Authentic rapport with like-minded military veterans
MAX LIFT // Designed & developed functional fitness collection, apparel & footwear
AR670 BOOTS // Mission capable with urban stance
TACTICAL FOOTWEAR // Product design, development, & sourcing
